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Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive …About our authors. Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University. He received his master's degree at the University of Chicago and his PhD at M.I.T., both in economics. Dr. Kotler is the co-author of Marketing Management (Pearson), now in its 16th edition and the most …Jan 9, 2017 · Principles of Marketing. Philip Kotler, Gary Armstrong. Pearson Education, Jan 9, 2017 - Business & Economics - 736 pages. NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new ... Total₨ 950.00. In Stock. Highlights: PDF PRINTED BOOKBLACK & WHITE Paperback, 729 Pages 2020 edition Delivery All Over Pakistan Charges Will Apply. Title May Be Different. 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Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 ... 18 19 Chapter 2 21 21 23 25 32 36 39 40 Chapter 3 41 42 47 50 53 57 61 62 Chapter 4 63 63 66 71 73 77 81 84 85 Contents About the Authors Acknowledgments …Principles of Marketing, Global Edition - Pearson is a comprehensive and up-to-date textbook that covers the essential concepts and practices of marketing in the 21st century. It offers insights from global experts, real-world cases, and engaging features to help students learn how to create value and build customer relationships. Whether …Title: Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. Description: Eighteenth edition. | New York, NY : Pearson …It’s price-hike season! 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